We've lived every mistake, pivot, and breakthrough that comes with building a yoga business from scratch. The Yoga Business Kit is what we wish we'd had on day one.
In 2017, our founder [FOUNDER NAME] signed a lease on a 1,400 sq ft studio in Denver with a yoga teaching certification, $22,000 in savings, and zero business experience. Within six months, she'd lost $14,000 — not because the classes weren't good, but because nobody had taught her how to price them, market them, or build the systems to retain students.
After two painful years of trial and error, mentorship from experienced operators, and thousands of hours building real systems, the studio became profitable. By 2021, she was running three locations. The transformation didn't come from more passion — it came from the right framework.
She started sharing her systems with other yoga teachers in private workshops. The demand was overwhelming. In 2022, the Yoga Business Kit was born: a comprehensive, battle-tested blueprint that compresses years of hard lessons into a single, actionable resource.
Today, the Kit is built to help yoga studio owners — from solo instructors renting studio time to multi-location operators running seven-figure businesses. We update it every quarter with new templates, case studies, and strategies.
"I built this because I needed it and it didn't exist. Now I know it works."
— [FOUNDER NAME], Founder
Founder & Lead Author
200hr RYT, E-RYT 500, former corporate strategist. Built three studios from scratch. Obsessed with systems that let teachers do what they love.
Business Strategy & Finance
MBA, former boutique fitness operator. Architected the revenue models and financial templates used by Kit owners. Expert in pricing and membership strategy.
Marketing & Community Growth
Digital marketing strategist specializing in wellness brands. Authored the social media playbooks and local SEO guides that drive studio discovery and enrollment.